The Cheltenham Film Festival Brand

Logo / Key / Identity

The following logo’s have been designed to the brief of creating a versatile and easily identifiable ‘visual key’ for The Cheltenham Film Festival - colour reflecting and defining their purpose. Each logo relates specifically to a festival location / programme. They will act as visual colour-coded keys to map the festival, within and across all festival publicity and promotional material, including the festival website and beyond.

The WHITE and BLACK logo serves to define the festival’s corporate identity.

The GREEN logo relates to the Montepellier Garden screening location.

The RED logo relates to the Cheltenham Town Hall screening location.

The YELLOW logo relates to the Cheltenham Ladies College Performing Arts Centre screening location.

The BLUE logo relates to the Cheltenham Ladies College Main Hall screening location.

The PURPLE logo relates to the Cheltenham Film Festival Educational Programme, and will appear in conjunction with one of the aforementioned location logo’s to advertise where there is an educational event.